[PR] Innovation Builds Competitiveness – GIGABYTE Ranked Top 20 in Taiwan Global Brand Value Survey

Awarded for its innovation and importance influence to the industry, GIGABYTE has demonstrated its solid branding strength.

TAIPEI, Taiwan – September 28, 2010 – GIGABYTE TECHNOLOGY Co., Ltd, a leading manufacturer of motherboards, graphics cards and other computing hardware solutions today proudly announced the company ranked as Top 20 Taiwan Global Brands in the recent Taiwan Global Brands Value Survey, which was hosted by the Bureau of Foreign Trade, MOE; executed by Taiwan External Trade Development Council and co-organized by Interbrand and Business Next magazine. This honor not only has proven GIGABYTE’s long-term brand management efforts, but also has showed the company’s global market development achievements. It is an inspiring moment to GIGABYTE for its outstanding quality and innovative spirit.

The Taiwan Global Brands Value Survey leverages the similar brand valuation system used by Business Week, USA for “The World’s Most Valuable 100 Brands”. It was developed by Interbrand, the well-known brand consulting company, for its professional brand evaluation procedures and services, compiling with quantify corporate financial analysis methodologies and qualitative BSS (Brand Strength Score) and RBI (Role of Brand Index) Analysis. Through this brand valuation system, Taiwan’s brands are given a specifically-calculated brand value and are precisely positioned in the market by their international competitiveness. GIGABYTE had shown its commitments in delivering innovative technologies and upgrading lifestyle with its industrial leading quality and innovations on its products. GIGABYTE first introduced the All-Solid Capacitor Motherboards in 2006, followed by the Ultra Durable 3™ Design with 2x Copper PCB in 2008, and the world’s first Super Speed USB 3.0 Motherboard in 2009.  GIGABYTE has set new quality standards for the motherboard industry year by year and had successfully stood its leading technology position in the industry. Interbrand further expressed that GIGABYTE had significantly elevated its brand value through its innovative and R&D strengths in developing the Super Speed USB3.0 motherboard, as well as the company’s outstanding financial performance.

Apart from its sustainable competitiveness in product innovation and influence to the industry, GIGABYTE has also successfully built up its global brand image through its regional localized sales marketing and service strategies. The Company not only plays an aggressive role in international exhibitions to elevate its global visibility, but also endeavors to deep root the GIGABYTE brand image in consumer markets through various advertising and marketing activities. In addition, GIGABYTE has made continuous efforts to develop high-end segments products in the overclocking markets.  The world-famous overclocking competition, GIGABYTE Open Overclocking Championship (GO OC), has brought awareness to worldwide professional overclockers, and had demonstrated the extraordinary achievements of GIGABYTE in developing the high-end products.  In order to enhance its brand power and strength continuously, GIGABYTE had sponsored ChinaJoy, which is one of the world’s largest gaming expo for 5 consecutive years and an event fully sponsored by the Chinese government. Recently, it also received proactive invitation from the General Administration of Sport in China to co-organize the 2010 China-Germany e-Sports Friendly with the German Pavilion in Shanghai EXPO, marking an unprecedented event in the motherboard industry. GIGABYTE has shown the world the charm and passion in e-sports, and has successfully elevated its brand image. Interbrand had specifically mentioned that apart from company’s official website, GIGABYTE’s social media network has also achieved a great success in developing consumer communities, which further improved the effectiveness of its marketing efforts.

In 2010, GIGABYTE has once again awarded the Top 20 Taiwan Global Brands, with a brand value of USD106 million. Winning the award has proven GIGABYTE’s strong Research & Development capabilities and its outstanding innovations. GIGABYTE will show its commitment in focusing its efforts on core technologies R&D and innovative product design, so as to continuously satisfy the diversified consumer needs through its amazing and better-than-expected products.