[PR] ADATA Chosen as Computex d&i Award Winner

DashDrive Elite HE720 External Hard Drive Selected from Competitive Field

Taipei, Taiwan – June 3, 2013 – ADATA™ Technology, a leading manufacturer of high-performance DRAM modules and NAND Flash application products, has received the prestigious COMPUTEX d&i award for the unique and record-breaking slim DashDrive Elite HE720 external hard drive. The receipt of this award the day before the opening of Computex Taipei heralds a strong showing this year at Asia’s largest consumer electronics exhibition.

This year 254 entries from 7 countries registered for the COMPUTEX d&i awards, with 90 entries chosen by a select jury as award winners. The jury is comprised of experts and renowned designers from the ICT (Information and Communications Technology) industry, and the entries are judged on degrees of innovation and design excellence. According to Douglas Tsai, Sales & Marketing Director at ADATA: “Design and innovation are driving forces at ADATA, and we are honored to see our efforts recognized by the judging teams. In the future, we will maintain our efforts in combining the best of technology and esthetics.”

Sporting a brushed stainless steel surface, and with a record-breaking slim profile of only 8.9mm thickness, the HE720 external hard drive combines top performance with style. The brushed metal case with a protective layer provides 9H scratch resistance, preventing damage and marring even after long-term use. A bright blue LED indicator to displays power and data transfer status, and ADATA’s popular “One touch backup” feature automatically backs up and synchronizes data with one easy touch.

In recent years ADATA has enjoyed an increasingly strong reputation as a market leader in terms of product design, and this image is further bolstered by the receipt of this prominent industry award. The DashDrive Elite HE720 will be on display at the ADATA booth at Computex Taipei, from June 4 – 8.