Back To The Mac Event in 104 seconds

In case you haven’t got round to watching Apple’s Back to the Mac event from last week because your bandwidth wouldn’t let you or you just haven’t got around to downloading the podcast from iTunes, there’s a short version of it on YouTube that can only be described as a must watch.

While the idea of this video is by no means new, it’s been done before, several times, it illustrates how strong Apple is selling its devices even during the product presentation. They don’t just show you and tell you what they are, they describe them in a way that would evoke emotional attachment and a sense of awe without you realizing it when you watch it the first time.

The 104-second video shows you how amazing, jaw dropping, wonderful, really exciting, great, awesome, brilliant, significant, gorgeous, super simple, fresh, stunning, incredible and phenomenal Apple’s products are.