Direct Release: Sony Music Entertainment (Japan) Inc. Announces VTuber Project “VEE”, Five 1st Gen Talents to Debut!

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Friska Suryawinata

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Direct Release

May 23, 2022

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TOKYO, Japan – May 23, 2022.

Sony Music Entertainment (Japan) Inc. (Headquarters: Chiyoda-ku, Tokyo, President: Shunsuke Muramatsu) has announced the first wave of five virtual talents to debut under their virtual talent development & management project “VEE”.

“VEE” is Sony Music’s largest virtual talent development and management project in history. Through this project, not only will streaming and video creation be undertaken, but also activities such as music, voice acting, works creation, etc. for each virtual talent to realize their dreams. Sony Music Group, which has developed a wide range of entertainment businesses, will support the activities of each virtual talent by making the most of its know-how and solutions.

The first five talents announced today are “OTOKADO RUKI”, “Tulsi-Nightmare Madness IV”, and “HINAHOSHI AIRU” – who will be making their debut, as well as “KUJO RINGO” and “SYUSETU KOHAKU” – who are already active as virtual talents.

In addition to revealing the profiles and visuals of each talent on the official website, their individual Twitter accounts will also be launched today, 23 May (Monday). The YouTube debut streaming schedules of the individual talents have also been announced.

The key visual depicting the first wave of five talents and the announcement trailer are also available for viewing.

[Announcement PV]

1st Gen Talents Information

■音門るき（OTOKADO RUKI）

・YouTube：https://www.youtube.com/channel/UCAUicVZlApAIhcdL9df3gWw

・Twitter：https://twitter.com/Ruki_vita_666

・Debut Stream Schedule: 27 May 2022 (Friday) 20:00 JST

■九条林檎（KUJO RINGO）

・YouTube：https://www.youtube.com/channel/UCf57-IJn5mUJDyqd9uNEmrg

・Twitter：https://twitter.com/ringo_0_0_5

・1st Stream as “Vee” Talent: 26 May 2022 (Thursday) 21:00 JST

■秋雪こはく（SYUSETU KOHAKU）

・YouTube：https://www.youtube.com/c/Syusetukohaku秋雪こはく

・Twitter：https://twitter.com/Syusetu_kohaku

・1st Stream as “Vee” Talent: 26 May 2022 (Tuesday) 21:00 JST

■トゥルシー・ナイトメア（Tulsi-Nightmare Madness IV）

・YouTube：https://www.youtube.com/channel/UCUdlDvZJGGP78zvta3swIhw

・Twitter：https://twitter.com/IDmadeMiruna

・Debut Stream Schedule: 27 May 2022 (Friday) 22:00 JST

■雛星あいる（HINAHOSHI AIRU）

・YouTube：https://www.youtube.com/channel/UCJGQPbaqTY91JhVzD8gIZyw

・Twitter：https://twitter.com/airu_Lv115

・Debut Stream Schedule: 27 May 2022 (Friday) 21:00 JST

“VEE” Project Overview

Sony Music Group, which has developed a wide range of entertainment businesses, will support the activities of each virtual talent by making the most of its know-how and solutions.

・Official Site: https://www.sonymusic.co.jp/sd/vee/en/

・Twitter：https://twitter.com/_vee_official_

・Instagram：https://www.instagram.com/_vee_official_

・PR Staff: https://twitter.com/hanavee_pr

Sister Project “PRISM” Overview

Sony Music has been supporting and nurturing virtual talents with language, expressive, dramatic, and singing skills, both in Japan and abroad, with a focus on English-speaking countries.
Currently, 12 virtual talents are being supported and developed.

By making the best use of the know-how and solutions of the Sony Music Group, which has developed a wide range of business in entertainment, “PRISM” supports the activities of each talent and expands the possibilities of the virtual YouTuber industry.

・Official Site: https://www.prismproject.jp/

・Twitter：https://twitter.com/PRISMproj

・YouTube：https://www.youtube.com/c/PRISMProject